A 15-Minute Site Audit: What to Check Right Now
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You do not need an expensive tool or a technical specialist to understand why your site is not converting. In 15 minutes you can find 80% of the critical errors killing conversion and SEO. Here is the checklist: just work through it.
A 15-Minute Site Audit: What to Check Right Now
A 15-Minute
Site Audit
What to Check Right Now
1. Load speed (2 minutes)
Open the site on your phone using mobile data, not Wi-Fi. Time how many seconds it takes for the first screen with text to appear.
Benchmark: under 2 seconds. 3 seconds is tolerable but already bad. 5 seconds or more and people leave before it loads.
Quick check: Google PageSpeed Insights. Enter your site address. If the mobile score is below 50, that is a problem.
What to look for: the red zone in the report usually means heavy images, slow hosting, or too many scripts.
Benchmark: under 2 seconds. 3 seconds is tolerable but already bad. 5 seconds or more and people leave before it loads.
Quick check: Google PageSpeed Insights. Enter your site address. If the mobile score is below 50, that is a problem.
What to look for: the red zone in the report usually means heavy images, slow hosting, or too many scripts.
Но важно: без проработки структуры кампаний и семантики бюджет просто сливается.
Правильно настроенная реклама дает:
Quick audit checklist
Speed and mobile version: if the site is slow or uncomfortable, people leave before reading anything.
First screen and call to action: without these, no form will save you.
Forms and contacts: verify they actually work.
What to do next:
If you have 3 or more "not OK" items, your site is losing money. There is no need to fix everything at once. Start with the most critical:
The rest can be addressed gradually. The main thing is to start seeing your site through your customer's eyes, not the owner's.
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