#casestudy

Alipasha is a manufacturer of oriental sweets, selling wholesale and retail throughout Russia. The brand's products are known for their authentic taste, recipes, and high-quality production. Before this partnership, the brand had a weak online presence and offline events.

#manufacturingcompanies

About the Brand:

Branding and corporate identity

A unified visual style for the brand was developed and implemented.

Packaging, boxes, stickers and branded printed products (catalogues, calendars, banners) were created.

We presented these as commercial proposals for partners and clients.

Exhibition and offline activities

Designed stands for industry exhibitions

Hosted and organized off-site events which were held in Rostov-on-Don, Krasnodar, and Yeysk to introduce the products to audiences

What we did:

Digital promotion

Redesigned, optimized, and subsequently publicated the website

What we did

Increasing online sales through the website

Average number of requests per day were: 3.8 (+18%, down from 3.2)
Indicating steady growth - Increased requests, and improved conversion rates.

Total order value: ₽299,090 ( +61% , previous value: ₽185,004)
Average daily order value: ₽9,648 ( +61% , previous value: ₽5,967 ).

Average order value: ₽2,513 ( up 33% from ₽1,887 ).
This represents a significant improvement: not only are there more orders, but customers are also paying more.

What we did

What we did

Preparation of photo and video content

Food photography for a catalog. This included a detailed and aesthetically pleasing presentation of sweets

Filming the production process to demonstrate the quality and transparency of work and build trust with the audience

Work with bloggers was launched, exclusively on a PR package exchange basis. The amount of products provided during these collaborations did not exceed 5,000 rubles, but the reach and engagement ensured a significant audience expansion. Integrations with bloggers with millions of followers were organized in Moscow.

The company's data on mapping services has been updated and organized.

What we did

Regional development

Events and advertising activities have been developed to expand the company's presence in the Krasnodar Region and Moscow.

Promotional events and tastings were held to attract new partners and customers.

Increased engagement on social media, resulting in an increase in orders through social media and the website.

Strengthening the brand's position in the Krasnodar Region and Moscow, which had a positive impact on sales volumes.

Expanding the geography of orders to other regions of Russia in the wholesale and retail segments.

Minimal costs for when working with bloggers (using only barter/ PR Packages containing products up to 5,000 rubles) have demonstrated the effectiveness of organic promotion.

A unified marketing base has been created for long-term business scaling.

Results