The brand needed to develop a vibrant and eye-catching corporate identity that could convey the dynamic spirit of the brand
The brand wanted to emphasise its 24/7 operations
The store is focused on selling products for "recharging": energy drinks, coffee, quick snacks, etc.
The brand was keen on not depicting alcoholic and tobacco products in their social media content
Competition in the retail industry
What was taken into account during the work
(01)
Tasks
Think through the complete brand concept and its positioning in the market
Conduct an analysis of competitors, target audience, brand values, and trends in the retail industry
Create a branding and design system from scratch
Design social networks
What we did
(02)
Branding
We thought through the elements of the corporate identity
We developed a visual strategy and designed the feed in a unified style.
We created a set of branded stickers
What we did
3D-elements
Feed
Stickers
(03)
Photo and video content
We conducted a photo shoot with models
What we did
(01)
We created a cloud of values, associations, and emotions that the brand should evoke. For example, ATE24 is about a fast pace of work, a sense of ease and progressiveness, which inspires people and gives them a fresh boost of motivation.
(02)
We analyzed competitors, identifying their advantages and disadvantages
(03)
We analyzed the target audience and consumer profiles, and also thought through the characteristics of consumption situations for potential customers. For example, practical people can be attracted with the help of a bright design of offers for quick snacks or combos
(04)
We developed a logo, selected corporate colors, and a font pair for the design of materials to create a unified brand image.
(05)
We created branding elements: 3D elements and stickers that strengthened ATE24's identity.
(06)
We proposed the design of the social media feed and advertising materials, and also thought through the design of the entrance area and the checkout area.
Result