(01)
Prepare the brand for launch
(02)
Ensure a steady flow of customers through online and offline channels
Advertising Launch Objectives
April 1 – June 19
533 leads generated
Average cost per lead (CPL): ₽230
Total budget: ₽123,046.83
Monthly breakdown
June 1 – June 19
161 leads generated
Average CPL: ₽203
Total budget: ₽32,674.46
Monthly breakdown
May 1 – May 31
182 leads generated
Average CPL: ₽307
Total budget: ₽55,876.61
Monthly breakdown
January 1 – June 19
533 leads generated
Average CPL: ₽226
Total budget: ₽136,195.25
Monthly breakdown
(01)
Launching a brand from scratch in a highly competitive niche with a long decision-making cycle was a challenging task. However, the results can be considered strong: the project achieved a solid старт and continues to grow steadily.
(02)
The main opportunity to reduce CPL lies in leveraging retargeting and accumulated audiences, which will improve overall advertising efficiency.
(03)
To further strengthen performance, integrating user reviews and case studies will be essential, as they significantly increase trust and attract new clients.
key moments & insights