(01)
Collaborated with leading jewelry brands across both e-commerce and digital presentation of collections, adapting strategies to each brand’s positioning and audience
(02)
Translated brand philosophy into measurable marketing results, effectively communicating product value across different segments — from mass market to high-end luxury
What We Did:
A premium Russian jewelry house known for exceptional craftsmanship, historical inspiration, and meticulous attention to detail. Collections are inspired by Russia’s cultural heritage and created using rare gemstones, exclusive designs, and complex techniques — making each piece a work of art.
about the project:
01
Maxim Demidov
Maxim Demidov
Social media content tailored for a high-end audience
Emphasis on heritage and exclusivity in advertising
Online campaigns supporting new collection launches
What We Did
An international brand combining Mediterranean spirit, bold color palettes, and contemporary design. Its collections are inspired by nature, art, and эмоции, creating expressive and memorable pieces for women who value individuality.
about the project:
02
Roberto Bravo
Roberto Bravo
B2C-focused campaigns across Russia and CIS markets
Photo and video content for digital channels
Seasonal campaigns and website support
Storytelling centered around craftsmanship and emotion
What We Did
One of the world’s most prestigious jewelry brands, renowned for its exceptional diamonds of rare cut and clarity. GRAFF collections represent the highest level of fine jewelry craftsmanship.
about the project:
03
graff
graff
Concept development for private presentations
Digital invitations for VIP events
Consulting on positioning within the Russian luxury market
What We Did
One of the oldest jewelry brands in Russia, founded in the 19th century. Known for combining affordability with quality, balancing tradition and modern trends for a mass audience.
about the project:
04
Moscow Jewelry Factory (MIUZ)
Moscow Jewelry Factory (MIUZ)
Digital campaigns for the mass market with clear pricing strategies
Content planning and creatives for seasonal promotions
Online catalog optimization and UX improvements
What We Did
A Spanish brand with over a century of history, known for its artificial pearls that are visually indistinguishable from natural ones. Combines elegance, craftsmanship, and tradition.
about the project:
05
Majorica
Majorica
Digital campaigns for the mass market
Content planning and seasonal creative campaigns
Online catalog optimization and improved usability
What We Did
(01)
Increased engagement and traffic across digital platforms
(02)
Improved conversion rates across campaigns
(03)
Strengthened brand awareness in different market segments
(04)
Seamless integration of B2B and B2C communication
Approach & Results