#case

The restaurant's menu includes skewered chicken and meat (real shawarma), falafel, hummus, and a variety of other Arabic and Mediterranean dishes, including signature international dishes (such as burgers, signature fried wings, and boneless.

#resturantbusiness

YALLA HABIBI project

About the project:

Arabic and Middle Eastern cuisine served in a restaurant

Using only Halal products and Black Angus beef

Emphasis on healthy lifestyle and family values

Using recyclable packaging in design

What was taken into account during the work:

Tasks

Create a branding and design system from scratch

Create a social network

Conduct a food photoshoot

What we did

Branding

Created a unified brand book: defined the visual identity, developed brand guidelines, and built a consistent design system.

Defined the brand colors: appetizing red, orange, and yellow stimulate appetite and attract attention, while green highlights freshness and a healthy lifestyle.

Developed branded packaging: bright, convenient, and eco-friendly.

What we did

Social Media Management

Built an Instagram content strategy: developed the visual concept and content plan for the brand’s social media presence.

Organized collaborations: bloggers and communities who share a love for Middle Eastern cuisine introduced Yalla Habibi to their audiences.

Within 3 months, the account grew to nearly 3,000 followers without using paid advertising,

What we did

Food Photography

What we did

Yalla Habibi received a refreshed brand identity that clearly communicates its values and helps it stand out in the market.

The Instagram account started from 0 followers. Within 3 months, the account grew to nearly 3,000 followers without using paid advertising, purely through content strategy, organic promotion, and collaborations.

We conducted food photography for the menu and social media

We created a unified brand book, guidelines, and design system with rules for the use of graphic elements.

Collaborations with bloggers and thematically relevant communities

RESULTS