#case

MyGemma is a jewelry house that has been operating since 2019, specializing in both wholesale and retail sales of jewelry for women. The brand works across both B2B and B2C segments.

#jewelryhouse

mygemma

about the project:

Establishing a strong brand presence in the market ahead of key jewelry exhibitions

Developing a marketing strategy that integrates both offline and online channels for B2B and B2C audiences

Packaging and presenting limited collections and individual pieces

Organizing and executing professional photoshoots for new product drops

Managing social media outreach and messaging

Managing social media accounts

Developing a multi-site (multi-domain) platform separating B2B and B2C portals with two-way integration with internal systems

Key Considerations

Provide ongoing, full-scale marketing support for the brand

Support and grow both retail and wholesale segments

Prepare collections and materials for exhibitions

Build a reliable online platform for orders and client interaction

Project Objectives

Collection Development

Created and packaged a limited-edition collection aligned with the brand positioning

What We Did:

What We Did

Website Development

Built a website structured around different product categories (silver, gold, fashion jewelry)

Production & Photoshoots

What We Did

Developed a website with a well-structured architecture and integrations tailored for both wholesale and retail clients

Launched effective regional advertising campaigns that generated qualified interest

Delivered premium-level packaging and visual content aligned with the brand positioning

Implemented loyalty and bonus systems that increased repeat purchases

Successfully launched a new product line of fashion jewelry and supported its market entry

RESULTS