Tech Story is an electronics store based in Rostov-on-Don, operating since 2014. The core focus is on selling smartphones (Apple, Samsung), laptops, headphones, gaming consoles, smart speakers, and other electronics. At the start of the project, most sales came from offline channels and Avito. The customer base consisted mainly of repeat buyers and referrals.
The brand lacked a structured online presence: no website, unstructured social media, no consistent visual identity, low brand awareness