#casestudy
#beautysalon
The Transition That Shaped the Project Strategy: Since March this year, the project has entered a new stage of development: the clinic obtained a medical license and transitioned into a full-scale premium medical aesthetics provider.
Location: Dubai, central area of the city. A beauty-villa space designed for a premium audience.
Niche: A premium clinic focused on advanced device-based and medical procedures for face and body.
This required a complete revision of the marketing strategy, taking into account the current situation and the specifics of the Dubai market.
We refined the positioning, strengthened our focus on a more affluent audience, and expanded the scope, including actively targeting the male segment.
Creamé Beauty Villa
about the project:
(01)
Generate leads via Instagram and WhatsApp for core services
(02)
Increase profile traffic for organic audience nurturing and follow-up inquiries
(03)
Enhance salon awareness in the local market (Dubai Marina, Downtown)
(04)
Segment campaigns by product lines: cosmetology, wellness, beauty services
ADVERTISING CAMPAIGN OBJECTIVES:
(01)
Launch of targeted advertising via Meta (Instagram + Facebook)
(03)
Emphasis on visual aesthetics and salon atmosphere
(02)
Creatives: procedure videos, expert photos, client testimonial snippets, interior shots
(04)
A/B testing of formats: "cosmetology only" vs. "all services under one roof"
(05)
Campaign segmentation by lead channels:
Instagram (DMs)
WhatsApp Business
TOOLS & APPROACH:
MONTH
LEADS
Impressions
CpL
Reach
March
1042
557224
20.07 AED
242300
April
963
3294085
22.2 AED
991561
May
465
2615100
21.7 AED
1020279
ADVERTISING CAMPAIGN RESULTS:
TOTAL OVER 3 MONTHS:: 2470 LEADS AND 17538 PROFILE VISITS
AVERAGE COST PER LEAD: 21.3 AED, AVERAGE COST PER PROFILE VISIT: 0,59 AED
March (Mar 1 – Mar 31)
received 1042 leads and 4124 profile visits
Avg. CPL: 20,07 AED
Monthly breakdown:
April (Apr 1 – Apr 30)
received 963 leads and 3726 profile visits
Avg. CPL: 22.2 AED
Monthly breakdown
May (May 1 – May 31)
received 465 leads and 9688 profile visits
Avg. CPL: 21.7 AED
Monthly breakdown
In May, we shifted the focus to the top of the funnel — reach, followers, and profile visits. The goal right now is to get more people aware of the brand and to build an audience around it that we can later work with to generate leads more easily and at a lower cost.
(01)
The highest response rate — advanced cosmetology combined with real "before/after" video content
(02)
Wellness inquiries increased after launching creatives featuring massages, lymphatic drainage, and the aesthetics of self-care
(03)
Hair and nail services attract additional traffic, but the highest conversion comes from high-ticket beauty procedures
(04)
Maximum impact is achieved by integrating key visual cues: "interior," "expert," "feeling of being cared for"
KEY INSIGHTS & OBSERVATIONS
(01)
Promote individual wellness services
(02)
Implement dynamic WhatsApp funnels for audience nurturing
(03)
Expand target audience through look-alike segments and interest-based audiences (wellness, aesthetics, luxury)
(04)
Produce a video presentation of the salon as a lifestyle space featuring experts
NEXT STEPS