#casestudy
CREAME Beauty Villa is a premium beauty space in Dubai, offering:
- Advanced cosmetology (RF-lifting, SMAS, biorevitalization, etc.)
- Restorative wellness procedures
- Core beauty services — nail care and hairdressing in the premium segment
- Target audience: Women aged 18-50, primarily Russian-speaking and English-speaking expats
#beautysalon
ADVERTISING PROMOTION
ABOUT THE PROJECT:
FOR A PREMIUM BEAUTY SALON IN DUBAI
(01)
Generate leads via Instagram and WhatsApp for core services
(02)
Increase profile traffic for organic audience nurturing and follow-up inquiries
(03)
Enhance salon awareness in the local market (Dubai Marina, Downtown)
(04)
Segment campaigns by product lines: cosmetology, wellness, beauty services
ADVERTISING CAMPAIGN OBJECTIVES:
(01)
Launch of targeted advertising via Meta (Instagram + Facebook)
(03)
Emphasis on visual aesthetics and salon atmosphere
(02)
Creatives: procedure videos, expert photos, client testimonial snippets, interior shots
(04)
A/B testing of formats: "cosmetology only" vs. "all services under one roof"
(05)
Campaign segmentation by lead channels:
Instagram (DMs)
WhatsApp Business
TOOLS & APPROACH:
Month
Leads
Impressions
CpL
Reach
December
1287
558237
40 AED
406270
January
1228
742437
40.6 AED
462017
ADVERTISING CAMPAIGN RESULTS:
TOTAL OVER 2 MONTHS: 2,515 LEADS and 10,759 PROFILE VISITS
AVERAGE COST PER LEAD: 40.3 AED, AVERAGE COST PER PROFILE VISIT: 0.86 AED
December (Dec 1 – Dec 31)
received 1,287 leads and 5,823 profile visits
Avg. CPL: 40 AED
Cost per profile visit: 0.80 AED
Monthly breakdown
January (Jan 1 – Jan 31)
received 1,228 leads and 4,936 profile visits
Avg. CPL: 40.6 AED
Cost per profile visit: 0.92 AED
Monthly breakdown
(01)
The highest response rate — advanced cosmetology combined with real "before/after" video content
(02)
Wellness inquiries increased after launching creatives featuring massages, lymphatic drainage, and the aesthetics of self-care
(03)
Hair and nail services attract additional traffic, but the highest conversion comes from high-ticket beauty procedures
(04)
Maximum impact is achieved by integrating key visual cues: "interior," "expert," "feeling of being cared for"
KEY INSIGHTS & OBSERVATIONS
(01)
Promote individual wellness services
(02)
Implement dynamic WhatsApp funnels for audience nurturing
(03)
Expand target audience through look-alike segments and interest-based audiences (wellness, aesthetics, luxury)
(04)
Produce a video presentation of the salon as a lifestyle space featuring experts
NEXT STEPS