#case

INSIDE is a multifunctional space in the center of Rostov-on-Don, featuring over 60 residents, 18 food outlets, a creative courtyard with an LED screen, and a transparent glass pavilion. It welcomes over 5,000 guests daily.

#publicspace

project Inside

About the Brand:

Increased brand awareness:

Full audit of positioning and visual identity

Developing a strong message and communications platform: INSIDE as a "city within a city"

Visual and semantic update of the brand's tone of voice

Content strategy and social media:

New headings and tone of voice

Launching regular Reels, Stories, and video content with a focus on engagement and virality

The introduction of formats featuring bloggers, provocations, and the aesthetics of urban life

Developing mechanics for guest interaction and UGC content

What we did:

Merch and offline presentation:

Concept development for the first line of INSIDE merch: clothing, accessories, fragrances, rings

Visual accents on style, irony and local context

Creation of branded printed materials (posters, postcards, welcome maps, navigation)

What we did

Game "INSIDopoly"

Concept and development of a custom board game based on the INSIDE location

Full cycle: from name and mechanics to design and promotion

Using the game as a branding tool and media outlet

What we did

Website development:

Creating a multi-page website with concise navigation and architecture:

Sections: Residents, Events, Rentals, Advertising Offers, How to Become a Part of INSIDE

Adaptation to a new project – GLAMPLACE glamping

What we did

Commercial offers:

Development of a full package of advertising formats and collaborations:

LED screen (4×2 m)

Glass pavilion

Pop-up zones and branded events

Preparation of professional commercial proposals and media kits for partners and brands

What we did

Ежедневно наш комплекс
в центре Ростова-на-Дону посещают более 5000 человек. которые приходят
за атмосферой, гастрономией, впечатлениями и
новыми брендами.

INSIDE — пространство, которое видят, запоминают и выбирают.

ресторанов и кафе

стильную территорию, оформленную с креативным подходом к визуальному восприятию брендов.

опытных предпринимателей (бизнесов)

INSIDE has more actively mentioned in social networks and blogs

A framework and strategy for systematically attracting advertisers and new residents has been prepared and deployed

The project has expanded beyond one platform

The space began to be perceived as a media brand, and not just an urban cluster

Results