#casestudy

Modern House is a company that manufactures factory-quality frame houses using American MiTek technology. The production is focused on affordable suburban construction and is located in resort and mountain areas. A key characteristic of the business is the long sales cycle: house production takes from 5 weeks, while deal closure and payment can take up to 6 months after receiving an inquiry.

#construstioncompanies

project modern
house

ABOUT THE PROJECT:

Long decision-making and deal closure cycle — leads need to be low-cost but high-quality

Geographic specifics: target audience lives or seeks housing in resort and mountain areas

Integration with the sales department and lead tracking in AMOCRM

Focus on affordable yet high-quality suburban construction

Operating in a highly competitive environment with a limited advertising budget

KEY CONSIDERATIONS:

Developed a 1-year marketing strategy focused on online activities and gradual audience nurturing

Managed the company's social media turnkey: visual concept, content strategy, publications, audience engagement

Prepared and launched multiple advertising strategies for different target audience segments

Set up highly effective targeted advertising, ensuring a stable flow of leads

Integrated marketing with AMOCRM to ensure all inquiries were recorded and processed in a single system

Optimized the funnel and reduced lead acquisition cost

What we did

Advertising & lead generation

What we did

Packaged the company's projects into a unified visual and communication system

Increased the number of deals through high-quality lead generation

Reduced cost per lead to 40 RUB, while maintaining high lead quality

Created a fully functional ecosystem: Marketing → Sales Department → CRM

RESULTS