(01)
Generate leads via Instagram and WhatsApp for core services
(02)
Increase profile traffic for organic audience nurturing and follow-up inquiries
(03)
Enhance brand awareness in the local market
ADVERTISING CAMPAIGN OBJECTIVES:
(01)
Launch of targeted advertising via Meta (Instagram + Facebook)
(02)
Creatives featuring video content of landscaping work in progress, completed projects, and showcasing product advantages
TOOLS & APPROACH:
Month
Leads
Impressions
CpL
Reach
September
813
573796
18 AED
306244
October
731
531495
16 AED
272775
November
515
394243
11,6 AED
225728
December
556
383443
9,44 AED
234480
January
597
393004
11,2 AED
220423
ADVERTISING CAMPAIGN RESULTS:
TOTAL OVER 5 MONTHS: 3,212 LEADS and 36,807 PROFILE VISITS
AVERAGE COST PER LEAD: 13 AED, AVERAGE COST PER PROFILE VISIT: 0.42 AED
September (Sep 1 – Sep 30)
Received 813 leads and 5,612 profile visits
Avg. CPL: 18 AED
Cost per profile visit: 0.54 AED
Monthly breakdown
October (Oct 1 – Oct 31)
received 731 leads and 7385 profile visits
Avg. CPL: 16 AED
Cost per profile visit: 0.41 AED
Monthly breakdown
November (Nov 1 – Nov 30)
received 515 leads and 6,868 profile visits
Avg. CPL: 11.6 AED
Cost per profile visit: 0.44 AED
Monthly breakdown
December (Dec 1 – Dec 31)
received 556 leads and 7,935 profile visits
Avg. CPL: 9.44 AED
Cost per profile visit: 0.39 AED
Monthly breakdown
January (Jan 1 – Jan 31)
received 597 leads and 9007 profile visits
Avg. CPL: 11,2 AED
Cost per profile visit: 0,34 AED
Monthly breakdown
(01)
The highest response rate for RBS coatings comes from emphasizing material quality and natural composition. "Before/After" videos showcasing projects completed with Resin Bound Stone demonstrate tangible results and effectively capture attention.
(02)
Inquiries for landscaping and interior solutions increased after launching creatives that highlighted the eco-friendliness and durability of the materials.
(03)
Customized turnkey coatings generate additional traffic, however, the highest conversion comes from premium segment projects — design-driven solutions for private residences, hotels, and commercial properties.
KEY INSIGHTS & OBSERVATIONS