#casestudy
RBS Group is an international manufacturer of polymer-based coatings made from natural stone chips, used in private and commercial construction, landscaping, and public infrastructure. The Turkish division serves as the company's production base and a key element of its international development.
Production market & local B2B and B2C segments.
#landscapedesign
RBS Turkey
ABOUT THE PROJECT:
Istanbul, Turkey
(01)
Generate leads via Instagram and WhatsApp for core services
(02)
Increase profile traffic for organic audience nurturing and follow-up inquiries
(03)
Enhance brand awareness in the local market
ADVERTISING CAMPAIGN OBJECTIVES:
(01)
Launch of targeted advertising via Meta (Instagram + Facebook)
(02)
Creatives featuring video content of landscaping work in progress, completed projects, and showcasing product advantages
TOOLS & APPROACH:
Month
Leads
Impressions
CpL
Reach
November
1676
1116125
43 TL
734649
December
1709
1082980
58 TL
637551
January
1932
1183703
45.6 TL
665282
ADVERTISING CAMPAIGN RESULTS:
TOTAL OVER 3 MONTHS: 5,609 LEADS and 54,867 PROFILE VISITS
AVERAGE COST PER LEAD: 51.51 TRY, AVERAGE COST PER PROFILE VISIT: 0.98 TRY
November (Nov 1 – Nov 30)
received 1676 leads and 17463 profile visits
Avg. CPL: 43 TRY
Cost per profile visit: 1.1 TRY
Monthly breakdown
December (Dec 1 – Dec 31)
received 1709 leads and 17603 profile visits
Avg. CPL: 57.9 TRY
Cost per profile visit: 0.84 TRY
Monthly breakdown
January (Jan 1 – Jan 31)
received 1932 leads and 19801 profile visits
Avg. CPL: 45 TRY
Cost per profile visit: 0.75 TRY
Monthly breakdown
(01)
The highest response rate for RBS coatings comes from emphasizing material quality and natural textures, as well as using "before/after" video formats to showcase real results.
(02)
Inquiries for landscaping and interior solutions increase after creatives that highlight the durability and resilience of the coatings — ideal for the Turkish climate.
(03)
Customized turnkey coatings generate additional traffic, however, the highest conversion comes from premium segment projects — design-driven solutions for private residences, hotels, and commercial properties.
KEY INSIGHTS & OBSERVATIONS: