#casestudy
RBS Group is an international manufacturer of polymer-based coatings made from natural stone chips, used in private and commercial construction, landscaping, and public infrastructure. The Turkish division serves as the company's production base and a key element of its international development.
Production market & local B2B and B2C segments.
#landscapedesign
RBS Turkey
ABOUT THE PROJECT:
Istanbul, Turkey
(01)
Generate leads via Instagram and WhatsApp for core services
(02)
Increase profile traffic for organic audience nurturing and follow-up inquiries
(03)
Enhance brand awareness in the local market
ADVERTISING CAMPAIGN OBJECTIVES:
(01)
Launch of targeted advertising via Meta (Instagram + Facebook)
(02)
Creatives featuring video content of landscaping work in progress, completed projects, and showcasing product advantages
TOOLS & APPROACH:
Month
Leads
Impressions
CpL
Reach
November
1676
1,116,125
43 TL
734,649
December
1709
1,082,980
58 TL
637,551
January
1932
1,183,703
45.6 TL
665,282
February
1893
841,810
43 TL
451,714
March
1968
920,770
44,76 tl
491,021
April
1653
866,621
48 tl
444,908
May
1898
1,253,258
43,92 tl
821,225
ADVERTISING CAMPAIGN RESULTS:
TOTAL OVER 7 MONTHS: 12,729 LEADS and 118,622 PROFILE VISITS
AVERAGE COST PER LEAD: 46,6 TRY, AVERAGE COST PER PROFILE VISIT: 0.90 TRY
November (Nov 1 – Nov 30)
received 1676 leads and 17463 profile visits
Avg. CPL: 43 TRY
Cost per profile visit: 1.1 TRY
Monthly breakdown
December (Dec 1 – Dec 31)
received 1709 leads and 17603 profile visits
Avg. CPL: 57.9 TRY
Cost per profile visit: 0.84 TRY
Monthly breakdown
January (Jan 1 – Jan 31)
received 1932 leads and 19801 profile visits
Avg. CPL: 45 TRY
Cost per profile visit: 0.75 TRY
Monthly breakdown
February (Feb 1 – Feb 28)
received 1893 leads and 15277 profile visits
Avg. CPL: 43 TRY
Cost per profile visit: 0.92 TRY
Monthly breakdown
March (Mar 1 – Mar 31)
received 1968 leads and 17192 profile visits
Avg. CPL: 44,76 TRY
Cost per profile visit: 0.87 TRY
Monthly breakdown
April (Apr 1 – Apr 30)
received 1653 leads and 15845 profile visits
Avg. CPL: 48 TRY
Cost per profile visit: 0.87 TRY
Monthly breakdown
May (May 1 – May 31)
received 1898 leads and 15441 profile visits
Avg. CPL: 43.92 TRY
Cost per profile visit: 0.97 TRY
Monthly breakdown
(01)
The highest response rate for RBS coatings comes from emphasizing material quality and natural textures, as well as using "before/after" video formats to showcase real results.
(02)
Inquiries for landscaping and interior solutions increase after creatives that highlight the durability and resilience of the coatings — ideal for the Turkish climate.
(03)
Customized turnkey coatings generate additional traffic, however, the highest conversion comes from premium segment projects — design-driven solutions for private residences, hotels, and commercial properties.
KEY INSIGHTS & OBSERVATIONS: