#case
Saint Stone is a bespoke jewelry with a focus on engagement and wedding rings, as well as personalized items with precious stones.
Saint stone’s work format includes: online consultations, customized stone selection, 3D modeling, and made-to-order production. Its target segment is mid-range and premium.
The company operates in the following markets:
#customjewelry
Saint Stone
About the project:
USA
Australia
UAE
(01)
Deep audit and research:
Analysis of positioning in the USA, Australia, and UAE markets
Competitive analysis in the custom diamond rings segment
Target audience analysis: purchase motivations, scenarios
Identification of key trust triggers
(02)
Formation of brand platform:
Mission
Values
Brand archetype
Tone of voice (adapted for English-speaking markets)
Emotional core of the brand
Semantic communication framework
(03)
Development of brand strategy:
Positioning for different geographies
Strategy for entering the USA and Dubai markets, strategic placement for digital channels
Scope of Work:
(01)
Development of brandbook and guidelines
Logic of visual identity
Color system, typography
Rules for working with jewelry photography
Instagram stylistics
Highlights design
Visual structure of the feed
Visual system and design
(02)
Content visuals
Development of post templates
Stories structure
Preparation of creatives for advertising
luxury-minimalism style
luxury-minimalism style
Content strategy
Development of content matrix
Scenarios for video shoots
Texts for posts
Texts for advertising announcements
Storytelling for engagement rings
Content is adapted for different markets taking into account cultural specifics
What we did
(01)
Structure and semantics
Revision of H1/H2
Adjustment of page structures
Strengthening of commercial blocks
Geographic adaptation
(03)
Administration
Publishing articles
Content updates
Page adjustments
Technical support
(02)
SEO
Collection of semantic core
Writing SEO articles
Implementation of keywords
Meta-tags optimization
Categorization structuring
Work with websites
Work is carried out in several directions at once.
Meta Ads
(Facebook / Instagram)
(Facebook / Instagram)
Development of funnel
Hypothesis testing
Audience segmentation
Creatives for different decision-making stages
Scaling strategy
Adaptation of campaigns for USA and Dubai
Adjustment for local competition
Google Ads
Search campaigns
Work with high-frequency and commercial queries
Remarketing
Advertising
Scenarios and shoots
Development of scenarios for engagement content
Scenarios for product shoots
Scenarios for expert videos
Preparation of video structure for Reels
What we did
Results to date
A complete brand platform has been formed
A unified visual language has been created
A content system has been built
Websites' SEO structure has been strengthened
Advertising campaigns have been launched and are being scaled
What we did
The project is in an active development stage.
Results
The project is in active work, and as indicators grow, we will share new stages and results.
(01)
Strategy and structure
Formed a unified marketing system instead of chaotic actions
01
Implemented a full funnel: content → consultation → custom calculation → sale
02
Implemented online consultations format as a separate lead generation tool
03
Structured the brand's knowledge bank
04
(02)
Social networks
Brought visuals to a unified premium style
01
Increased audience engagement
02
Ensured stable follower growth (organic + advertising)
03
Over the work period – audience growth increased 3 times
04
(03)
Advertising
Built a stable hypothesis testing system
01
Reduced cost per lead after optimization stage
02
Received our first stable leads from the US and Australia, launched retargeting and warm-up campaigns
03
(04)
Website and SEO
Strengthened search structure
01
Started forming organic traffic
02
Increased commercial conversion of pages
03