#case

Tech Story is a technical store in Rostov-on-Don, which has been operating since 2014. Main focus - selling smartphones (Apple, Samsung), laptops, earphones, game consoles, smart speakers and other electronics.
At the start of the project, sales were mainly through offline and the Avito platform. Customers are predominantly from the repeat shopping and referral base. The brand was not systematically presented online: social networks are not designed, there is no website, visual style is not built, recognition is low.

#electronicsstore

project
TECH STORY

about the project:

Strengths — extensive experience, established client relationships, quality service and customer trust

Competition — strong federal retail chains and marketplaces operating with aggressive price dumping strategies.

Challenges — lack of online visibility and systematic marketing

Local Business Focus — it was important to emphasize the store’s convenience and proximity for city residents.

Target Audience — young, active tech users and families who value convenience, service quality, and a creative approach.

Limited Starting Budget, the launch required maximum efficiency and carefully optimized investments.

What was taken into account during the work:

Targeted and contextual advertising

Set up and launch campaigns in Vkontakte and Telegram Ads, with a focus on lead generation and engagement

Conducted advertising campaigns to reach local audiences on hot search queries

Set up multiple map services to support advertising promotion

Tested different audience segments and ad formats to minimize the cost of engagement

what we did:

Campaign results

VKONTAKTE:

Period: December 1, 2025 - January 6, 2026
Spent: ~96,000 rubles
Leads: 1047
Avg. CPL: ~92 rubles

VKONTAKTE:

Period: 2 January 2026
Spent: 2,600 rubles
Leads: 75
Avg. CPL: ~35 rubles

VKONTAKTE:

Period: December 1 - December 31, 2025
Spent: ~81,000 rubles
Leads: 750
Avg. CPL: ~107 rubles

VKONTAKTE:

Period: 1 December - 31 January 2026
Spent: ~143,000 rubles
Leads: 1507
Avg. CPL: ~95 rubles

Yandex.Direct:

Period: January 27 - February 14, 2026
Spent: ~23,000 rubles
Conversions: 48
Avg. CPL: ~483 rubles

What we did

Brand has become visible and recognizable in the city and online

Increased traffic from social media and search engines

The CPL has decreased by 3 times, while the volume of applications has increased

Social communities have grown in subscriber count and engagement level

Increased number of new customers through online channels

Build the foundation for scaling: website, CRM, enhanced visuals and creative platform

results