#case

The Transition That Shaped the Project Strategy: Since March this year, the project has entered a new stage of development: the clinic obtained a medical license and transitioned into a full-scale premium medical aesthetics provider.

Location: Dubai, central area of the city. A beauty-villa space designed for a premium audience.

Niche: A premium clinic focused on advanced device-based and medical procedures for face and body.

This required a complete revision of the marketing strategy, taking into account the current situation and the specifics of the Dubai market.

We refined the positioning, strengthened our focus on a more affluent audience, and expanded the scope, including actively targeting the male segment.

#medicalcosmetology

Creamé Beauty Villa

about the project:

The goal was to establish a stable client acquisition system through Meta advertising, taking into account the specific requirements of promoting medical services.

Build a systematic advertising strategy for medical services

Identify the core procedures that would serve as the foundation of advertising campaigns.

Create a clear structure for promoting procedures

The project needed to be perceived as a premium medical clinic, not a conventional beauty salon.

Strengthen the visual and conceptual brand positioning

Build a coherent system of advertising creatives, video scripts, and presentation formats for the clinic's procedures.

Develop advertising formats and a creative strategy

Define how the brand would exist beyond paid advertising, including PR activities, influencer collaborations, the visual environment, and branded touchpoints.

Develop the brand's image strategy

The Project Objectives

Advertising System Development

Structuring the advertising account

A full advertising framework was built within Meta, including:

Segmenting campaigns by key procedures

Setting up retargeting

Testing different advertising combinations

Optimizing campaigns based on performance data

This remains an ongoing process of continuous campaign optimization and restructuring.

Advertising Creatives and Scripts

Scripts for advertising videos

Substantial work was carried out to develop advertising content for the clinic, including:

Creative concepts for campaigns

Creative formats for showcasing each procedure

Advertising messaging across different service categories

What We Did

Procedure Advertising Strategy

Selection of key procedures for advertising campaigns

A structured promotional system for procedures was developed, covering:

Division of campaigns into cold traffic and retargeting

Review and deactivation of underperforming campaigns

Rebuilding and restructuring specific service directions

What We Did

Brand Platform Development

Clinic positioning

Alongside the advertising work, broader marketing strategy development was carried out, including:

Brand messaging and conceptual focus

Visual concept for the project

What We DId

PR activity concepts

Branded silk scarves

Branded travel suitcases

Additional elements of visual brand identity

Influencer collaboration formats

New marketing ideas for brand growth

PR Ideas and Brand Growth Concepts

Work was also conducted on long-term brand development, including:

An additional workstream focused on developing branded elements and merchandise concepts, including:

What We Did

An advertising system built specifically for medical services

Creative concepts and advertising scripts

Ongoing Meta campaign optimization

A structured procedure promotion framework

A developed brand platform

PR strategy and influencer collaboration concepts

Brand attributes and merchandise concepts

The project received comprehensive strategic support across all key areas:

The outcome is a solid marketing foundation that connects advertising performance, brand strategy, and image development into a single coherent system.

RESULTS