#case

UP.DO (CREAMÉ) is a premium beauty salon located in the heart of Dubai, offering a full range of services for women — including hairstyling, manicures, lash extensions, makeup, and hair care treatments.

#beautysalon

UP.DO

about the project:

Dubai, UAE

Premium segment of the Dubai market

Multilingual audience

Focus on brand awareness and online presence

Key Considerations

Website Optimization & SEO

We conducted a full website audit and implemented improvements to enhance user experience.

Content was optimized for relevant search queries in both English and Russian.

what we did:

What We Did:

Launch contextual ads

Platform: Google Ads

We launched targeted Google Ads campaigns focused on women in Dubai searching for premium beauty services.

Geo-targeting was used to attract clients from nearby areas.

What We Did:

Targeted advertising

Platform: Meta (Instagram/Facebook)

We developed and launched ad campaigns targeting women aged 18–50 with above-average income and an interest in beauty services.

Used dynamic creatives showcasing different services

Tested both broad and custom audiences. Implemented Lookalike (LAL) strategies

What We Did:

Local SEO & Maps Optimization

Salon registration and updating business information on map platforms.

Regular updates of business information, along with the addition of photos, videos, and service descriptions.

What We Did:

Social Media Management

We developed a content strategy for Instagram and Facebook.

Published regular posts with professional visuals, showcased client results and testimonials and promoted current offers and services

Website traffic increased by 25% within the first 3 months as a result of SEO optimization

Growth in bookings and the establishment of an initial client base

Social media engagement increased by 40%

The salon’s average rating on Google and Yandex Maps reached 4.8 out of 5, driven by positive customer reviews

RESULTS