#case

Big Snake Shop is a tech store for Apple, Samsung and other brands, based in the Chizhov Gallery shopping center in Voronezh.
The goal: to prepare the brand for opening and ensure a steady flow of customers through online and offline channels.

#appliancestore

big snake shop

about the project:

Branding

We developed the brand name and identity

We created a logo and adaptations for various media

We have prepared a brand guide for corporate use

We developed principles for brand positioning and tone of communication

Social media

Maintained pages with regular posting, stories, and Reels

We organised giveaways and interactive activities for subscribers

We ran paid ads in thematic Telegram channels about Voronezh and technology, attracting our first audience.

We designed and filled out pages on VKontakte, Instagram, and Telegram from scratch.

We selected the best visual style for physical publications

We developed a content strategy and monthly content plans for the social meedia pages

What we did:

Working with bloggers and ambassadors

We selected ambassadors and bloggers to reach a local audience

We agreed on scripts and texts for collaborative Reels and Stories

We agreed on accommodation on a barter and paid basis

What we did

Content

We selected contractors to film content (video and photos) in another city.

We supervised the filming, prepared the technical specifications, and supervised the editing and processing.

We received a high-quality bank of photo and video materials for all channels

What we did

CRM and automation

We set up a CRM system to track clients and orders.

We set up integration with instant messengers and social networks

We organized sales funnels and tracked inquiries

What we did

Website creation

We developed the structure and prototype of a multi-page website

Prepared texts and visual content

We built a website on Tilda, connected the domain, and integrated it.

We optimized the website for mobile devices

Connected feedback forms and analytics

What we did

The brand was created from scratch: name, identity, positioning, and a unified visual system.

Social media and a website have been launched, and a communication structure has been established before the opening.

The initial audience was attracted through bloggers, Telegram channels, and interactive mechanics.

Content filming was organized and a media bank was created for regular promotion.

CRM and automation of application processing have been set up.