#case

RBS Group is an international company specializing in seamless decorative coatings made of natural stone granules bound in a polymer resin.

The company operates in the UAE market; A market characterized by high competition, high-cost traffic, and a demanding audience in the construction and renovation sector.

#landscapedesign

RBS Dubai

about the brand:

The company uses its unique technology to create durable, waterproof and aesthetically pleasing surfaces for

Private villas

Pool areas

Terraces

Public spaces

Urban infrastructure

Commercial facilities

RBS’s coatings are resistant to climate, mechanical and ultraviolet stress. This makes the product especially desirable in countries with hot climates.

The company also undertakes projects in private and commercial construction and is actively expanding into international markets such as Turkey and Saudi Arabia.

about the company

Strengthen position in the UAE market

Build a System Lead Generation

Enhance visual product presentation

Create an advertising model with a forecast value of the lead

Package a brand in a digital environment

Visual feed structure

project tasks

Brand platform and packaging

Shaping the company’s positioning for the Dubai market

Product line structuring

Visual system development

Guideline creation

what we did:

Website

Page Architecture Design

Website Layout Creation

Product Blocks and Case Studies

Enhance the logics of capture requests

Ad Traffic Structure Optimization

What we did

Targeted advertising

Project key block

Platform: Meta (Facebook/Instagram)

In Meta, we built a full performance model with:

Audience Segmentation: Villa owners, developers, and contractors

Hypothesis and Offer Testing

Creative A/B testing

Multi-format Strategy: Video, static, and case study formats

Conversion Campaign Optimization

What we did

Filming and production scripts

Commercial Scriptwriting

Here, the primary focus is the visual demonstration of coating quality. Our work involved:

Performance-Driven Video Highlights

Production Management and Creative Direction

Macro Photography and High-Detail Texture Showcases

Before & After Comparative Formats

Video Optimization for Meta Algorithms

What we did

Content and advertising creatives

Ad Creative Development

Visual Strategy Development

Content Iteration for A/B Testing

Project Case Study Production

What we did

Currently, nearly all ongoing projects in Dubai are driven by leads gotten from targeted Meta advertising. This channel has become the primary source of inbound clientele.

Our partnership continues with a focus on scaling ad campaigns, enhancing sales performance, and further expanding the brand’s digital presence.

3,800+ leads in the last 6 months

Average cost per lead ~16.4 AED

Sustainable advertising model established

Increased brand awareness in the Dubai market

Strengthened expert-level communication

Stable flow of applications generated

RESULTS

KEY INSIGHT