#case
RBS Group is an international manufacturer of polymer-based coatings made from natural stone chips, used in private and commercial construction, landscaping, and public infrastructure. The Turkish division serves as the company's production base and a key element of its international development.
Production market & local B2B and B2C segments.
#landscapedesign
RBS Turkey
about the project:
Istanbul, Turkey
(01)
Systematize digital presence
(02)
Strengthen visual identity
(03)
Build an advertising model
(04)
Update the website and platform
(05)
Standardize brand communication
OBJECTIVES:
(01)
Targeted advertising
Platform: Meta (Facebook/Instagram)
Ad campaign setup
Audience segmentation
Creative testing
Funnel optimization
what we dId:
(02)
Video production & scripting
Script development
Collaboration with videographers
Production oversight
Video preparation for ads and SMM
What we did
(03)
SMM & content
Content plan development
Regular posting
Video content production
Feed structuring
Product information updates
What we did
(04)
Design & brand identity
Here, we are in charge of the Comprehensive brand management. This includes:
Print design
Production barrel labeling
DIY Kit packaging design
Corporate clothing design
Branded materials
Visual standardization
Brand card design for marketplace entry
What we did
The project continues in the format of strategic support and international development.
(01)
A cohesive brand system was established
(02)
Visual identity was strengthened
(03)
Digital communication was built
(04)
Advertising structure was set up
(05)
Brand awareness was increased
(06)
A foundation for scaling was created